Monday, October 15, 2012

Keep Them Coming Back

Games, like all media, demand a time commitment.

But unlike many others, games usually have a much longer lifetime. Books, depending on your reading speed, can take anywhere between a few days to a week at most and film only asks for about an hour or two of your time.

But Games, games can last anywhere between a few minutes to an endless number of hours.

For reviewer’s sake, a games length is usually determined by the time it takes to “complete” them. This “completion” point is determined usually by a story element, if there is one, ends. Yet most games have additional content that extends beyond the primary narrative arc of the game. This additional content, whether in the form of multiplayer, side quests, world completion, etc. changes the definition of completion.

A player may continue to explore and interact with the world of the game beyond its predetermined length, which is often built into the design. Games are becoming less of a product, and more of a service. Content is continually rolled out to entice players to continue their experience. The longer a player plays, the more likely it will be that they will spend additional money on said game.

And now it’s October 15th, which means according to retailers Halloween stuff was in the windows two weeks ago. And now games have jumped on the bandwagon. Guild Wars 2 will be coming out with holiday Themed Content, when Borderlands was released the Zombie Island of Doctor Zed came out during the end of October, The Festival of Blood DLC for Infamous 2, TF2 now has an annual Halloween event, and the list goes on.

The events will start up this week and into next week. I’ll post some of the best ones here.


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