Monday, July 2, 2012

And you thought it was over (Loc Part 11)

Releasing a game is just the beginning we found out and also the easiest part. The next step was to try to market the game, or at least our company image to try to get some contract work in order for our company to make it through the summer.

We all had backup plans, other full time jobs we could pursue in case, but ultimately we wanted to be game developers, after all just spent four years studying to be one.

We reached out to anyone and everyone who could help to try to generate an interest, not only in game industry, but also from the local community. Through a couple of connections we managed to get an article/interview with the Burlington Free Press. You can find the article here, and it was an a great morale boost. People suddenly recognized Marguerite on the street and our general education teachers, who had no idea what we did outside of class, stopped to congratulate us.

With Loc’s release we sent out a media packet to any press contacts and go exactly zero returns… But other, small indie game websites found us and latched on. Video Games Interactive was the first press site to review our game, you can read the whole thing here.

The Pax East (The Penny Arcade Exposition) arrived a week after we launched. It is the largest gaming event on the East coast and somehow we managed to work our way into the Champlain College booth. There we gave out flyers and let passersby play the game. It was a great experience for us, seeing strangers enjoy Loc was awesome. We plan on returning next year, but this time with our own booth.

And so ends the chronicle of Loc, from its incubator start a year and half ago, to now. Yet development is an ever evolving beast and again we have found ourselves pulled back to working on it. Loc 1.1 was released two weeks, you can find the notes on it here, and we have officially announced that an Ipad version will be launching by the end of the summer, with DLC (Downloadable content) that will add an additional 36 levels to Loc.

So stay tuned, we have only just begun to make games.

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