Rebranding (again)

Off-Shoot Studios, our sister company that takes in contract work, is undergoing more than just a little corrective surgery.

It was July, when we originally launched the site and I posted about it here. Since then we have analyzed and reflected on what is the best way to try to sell our services to average consumer, who may have little to no idea how games function.

The major problem that we have been facing is we were attempting to catch a ride of the wave of Gamification. That would have probably worked in a major industrial sector like San Francisco or Boston, but in somewhat rural Burlington Vermont, people just don’t seem to want to understand.

As a result, we have been spending far too much time explaining what Gamification is and not enough selling our services. And so, a rebranding effort has been pushed forward.

The site, as you would see it today, is about the merging of the physical and digital worlds. That ideas/products can take on a digital life as a counterpart to what is being shared physically and we feel that this concept is a bit easier to grasp right away.

In addition we have created a mission statement that explores this idea to a greater depth and our website showcases our past/current clients we have worked with and the products we have made. It’s our version of a living portfolio, a place where we can point people too if they have questions on what our skill sets are.