How good art tells a story.

Dishonored, the supernatural, stealth/action/melee game that everyone has been waiting for comes out in a little less than two weeks.

This game has such a massive following because it is the first big new IP since who know how long ago. Dishonored promises to bring a fresh and unique world to explore, as the story of this adventure game is set in the steam punk, Victorian Noir city of Dunwall, which was inspired by industrial London.

So to ramp up marketing the team at Arkane turned to Psyop, an extraordinarily talented animation firm. Over the past three days, three small vignettes called The Tales of Dunwall have been released. You can find the videos here.

They provide a backstory for the game in one of the best animation styles I have ever seen. A scratchy hand drawn look really helps to create a feeling of grime and desperation. Colors are used boldly, but at the same time minimally to a give a weight to their appearance. On top of this, the stories have a superb narration delivered by Chloe Moretz the teen star from Kick-Ass.

These vignettes are some of the greatest ad material since the infamous Dead Island trailer. It all goes to show that all you need is something uniquely and professionally done to capture an audience’s attention.