though I think we were planning on doing so before kickstarter exploded from the success of Double Fine’s Adventure project.It was in January when Marguerite first proposed the idea that we try out this strange crowd source funding scheme. We were all for it, but felt that in order to make a quality gameplay video we would have to re-add our, what fifth round I think, of UI/Menu implementation.
School naturally got in the way and by the time we actually started it, late February rolled around. Now, the Double Fine project was already in full swing and breaking every conceivable record that Kickstarter has ever had before. But we saw that as an opportunity. With so many eyes on Kickstarter, someone was bound to glimpse Loc.
But we were not passive by any means, we did everything we could to drive attention to the kickstarter.
Social Media
We recruited Anya to help us out and for about a month she monitored and helped take care of the Facebook and Twitter side of marketing. The companies facebook page was created as a result as well as a group, dedicated for just the kickstarter. Everyone we knew was messaged about it and our parents spread it to neighbors and friends as well.
Contract Art
One of the earliest marketing moves Marguerite made was to enlist Heather Campbell to do our illustration. She is one of those rock stars of the art world. When we launched the kick starter Heather posted about it and drove her huge following towards us.
The whole experience was surreal, every morning we would wake up and check the numbers.We broke our required amount while Marguerite and I were attending GDC which was amazing since that was only a two weeks into the project. We were successfully funded on March 24th, 2012 and only two weeks later on April 4th Loc went live.
No comments:
Post a Comment